Google search trends indicate that hardwood flooring is now on par with vinyl, offering flooring businesses a unique chance to increase their average sales. However, the hardwood market is typically price-sensitive, making profit margins challenging. To thrive in this evolving landscape, consider the following points and the significance of attending FC23: 1. FC23: Your GatewayRead More
Competition in the flooring industry can be tough, no matter your market sector. When the competition is fierce, how do you win more jobs? You win by making your digital presence impossible to ignore, with an informative website and powerful social signals. Now more than ever it’s critical to connect with your prospects online. WithoutRead More
We all know that marketing can make a huge impact on your business. Being easy to find online is key to bringing in new customers and gaining additional sales from existing customers. Digital marketing is incredibly effective but used to be extremely time consuming and expensive. It can be hard to know where to startRead More
Is now the time to go green? According to Forbes, 87% of consumers prefer to buy a product with social and environmental benefits if given the opportunity. This extends to all consumer products, including flooring. Being environmentally friendly isn’t just a fad, it’s becoming an expectation. Now is the time to think about how youRead More