Category Archives: Marketing

Vertical Software’s Slow Death: Lessons from Mainframes to Agentic AI – And How Flooring Proved It

June 13, 2026 | Author: Dev O'Reilly | Categories: Industry Advice, Marketing, News, Operations, The Software

The Fatal Flaw of Vertical Software: Why Even Agentic AI Can’t Save Flooring Systems (and Most Trades Software) Vertical software systems, especially in specialized industries like flooring, inevitably decline or fail over time. This isn’t because deep domain expertise is flawed, but because underlying technology platforms, economic incentives, and human/business realities evolve faster than mostRead More

Seizing Opportunities in the Shifting Flooring Market with FC23

Seizing Opportunities in the Shifting Flooring Market with FC23

October 16, 2023 | Author: Dev O'Reilly | Categories: Industry Advice, Marketing

Google search trends indicate that hardwood flooring is now on par with vinyl, offering flooring businesses a unique chance to increase their average sales. However, the hardwood market is typically price-sensitive, making profit margins challenging. To thrive in this evolving landscape, consider the following points and the significance of attending FC23: 1. FC23: Your GatewayRead More

marketing your flooring business

Marketing Your Flooring Business Online: Detailed Tips For Your Marketing Plan

July 16, 2021 | Author: gon | Categories: Marketing

Competition in the flooring industry can be tough, no matter your market sector. When the competition is fierce, how do you win more jobs? You win by making your digital presence impossible to ignore, with an informative website and powerful social signals. Now more than ever it’s critical to connect with your prospects online. WithoutRead More

How To Use Digital Marketing For Your Flooring Business text on image of flooring

How To Use Digital Marketing For Your Flooring Business

April 16, 2020 | Author: gon | Categories: Marketing

We all know that marketing can make a huge impact on your business. Being easy to find online is key to bringing in new customers and gaining additional sales from existing customers. Digital marketing is incredibly effective but used to be extremely time consuming and expensive. It can be hard to know where to startRead More