How To Use Digital Marketing For Your Flooring Business text on image of flooring

How To Use Digital Marketing For Your Flooring Business

We all know that marketing can make a huge impact on your business. Being easy to find online is key to bringing in new customers and gaining additional sales from existing customers. Digital marketing is incredibly effective but used to be extremely time consuming and expensive. It can be hard to know where to start with digital marketing for your flooring business. Here is an overview of three aspects you must use in a robust digital marketing strategy.

Custom Email Marketing

Email marketing is a part of our day to day lives. You probably get emails from different companies five times a day! The reason why? Email marketing is effective. But, as people have become more and more accustomed to marketing emails, it’s crucial to separate your business from the noise by making your emails feel individualized to each recipient. 

Utilizing tools like automated win back emails, including custom personalization of using customers names, and data like recent purchases, you’ll be able to make your emails stand out. Many different CRM softwares include email marketing, or you can use a standalone email marketing software like MailChimp.

Sending targeted emails to smaller groups or individuals is much more effective than sending one mass email to your entire customer list. Consider sending a coupon for rug cleaning one year after rug purchase, or creating a drip campaign for people who haven’t yet purchased.

Text Message Marketing

While everyone may have heard of email marketing, far fewer businesses have tried text message marketing. Sending texts straight to your clients and prospects can be hugely impactful, but it needs to be used properly to avoid potentially irritating the recipient.

We suggest utilizing text message marketing in specific instances like reminders for installations! Services like Broadlume include text message marketing options.

Online Reviews

Proving to potential customers that your business is excellent can be a challenge. While we used to be able to rely on salespeople to build enough credibility to make a sale, many prospects now turn for reassurance online before purchasing. This makes getting positive reviews for your business critical!

Helping to highlight the strengths of your business is key. Utilizing a reminder email or text message to clients is a great nudge that can help them to follow through on a review. Sending a direct link to your review service like Google My Business is a great way to help lower the barriers to getting a client to leave a review.


Making your flooring business more profitable is what we do best! Want to learn more? Schedule a free consultation and fit test.

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